At Shug’s By The Inlet, we recognize the profound emotions tied to every piece of jewelry we craft, particularly our exceptional handcrafted faith-based pieces. Our collection embodies connection, elegance, and remembrance, providing solace and comfort for those journeying through grief. Crafted with meticulous attention to detail and unmatched quality, each piece exudes timeless luxury while maintaining affordability and accessibility. We stand by our commitment to transparency and ethical practices, ensuring that every customer feels respected and valued. Whether it's faith-based symbols, natural diamonds, or lab-grown diamonds, our diverse range of jewelry caters to the varied needs and preferences of our clientele.

Our handcrafted jewelry business is dedicated to raising awareness about living organ donation, we promise our customers unwavering commitment to quality, authenticity, and compassion. With each unique piece you purchase, you're not just acquiring a beautiful accessory; you're joining a movement to inspire hope, honor courage, and celebrate the gift of life. We pledge to craft every item with meticulous attention to detail, using ethically sourced materials and sustainable practices. Furthermore, a portion of our proceeds directly supports initiatives that promote education and advocacy for living organ donation. Together, let's wear our jewelry with pride, knowing that we're making a meaningful difference in the lives of those affected by organ donation.

Our Story

Welcome to Shug's by the Inlet, where jewelry meets purpose in the serene coastal town of Murrells Inlet, South Carolina. Shug isn't just a name – it's a symbol of a deeply personal mission to advocate for living organ donation, rooted in firsthand experience and fueled by unwavering passion.

Our founder, affectionately known as "Shug," shares a poignant story of organ donation, with Jerry Sellers, a dear friend and kidney recipient, at its heart. Despite the tragedy of losing him to cancer, Shug finds strength in sharing their journey, highlighting the transformative power of selfless giving.

Driven by a belief in the profound impact of altruism, Shug's by the Inlet emerged as a non-profit corporation dedicated to educating the public on living organ donation. Shug also founded a non-profit called Shug's in Memory of Jerry Sellers, honoring Jerry's legacy and furthering the mission of organ donation awareness. Through our unique creations crafted from seashells and turquoise stones sourced from Arizona and New Mexico, we endeavor to fund our passion for saving lives. Each piece not only symbolizes interconnectedness but also serves as a tangible contribution to advancing the cause of organ donation.

But Shug's isn't just a jewelry store; it's a vibrant community hub. With over 18,000 followers across our digital platforms, we're not just selling jewelry – we're creating experiences. From hosting engaging events where local entrepreneurs can share their ventures to fostering connections and inspiring dreams, Shug's is more than just a business venture – it's a commitment to advocacy, compassion, and the belief that each of us has the power to make a difference. Join us in our journey to spark change and spread hope, one piece of jewelry at a time.

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